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Relentless Joy. Steady Growth.

Individualized, evidence-based run coaching

Build lasting habits and enjoy the process with personalized online coaching. Our expert coaches customize every plan according to your needs so you don’t have to wonder what to do next. Choose one of our three coaching packages to get started.

Choose Your Plan
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Our Experienced Coaches

  • A smiling man wearing a quarter-zip

    Luke Jelen


    Luke passionately coaches a national-level high school cross country program and adults of varying abilities. From 800m to the marathon, he has helped many runners achieve training breakthroughs and personal bests. His science-backed, individualized approach focuses on building consistent habits and strong personal relationships.

  • Black and white portrait of a smiling middle-aged man with shoulder-length wavy hair and a beard, wearing a collared shirt.

    Jarvis Jelen


    Jarvis brings significant expertise and nearly two decades of experience coaching successful teams and individuals at every level: NCAA (DI, DII, DIII), NAIA, high school, and adults. At all race distances, he builds training plans that consider your lifestyle, history, and goals—helping you move well, run fast, and love the process.

Choose Your Plan

Core
$150 / month

✔ Individualized Training Plan
✔ Monthly Run Evaluation & Feedback
✔ Monthly Email Check-In
✔ Onboarding Phone or Video Call
✘ Training Adjustments As Needed
✘ Race Day Prep & Goal Setting
✘ Individual Race Calendar Guidance
✘ Unlimited Text Messaging

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Complete
$225 / month

✔ Individualized Training Plan
✔ Weekly Run Evaluation & Feedback
✔ 2x Weekly Email Check-Ins
✔ Monthly Phone or Video Call
✔ Weekly Training Adjustments As Needed
✔ Race Day Prep & Goal Setting
✘ Individual Race Calendar Guidance
✘ Unlimited Text Messaging

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Premier
$325 / month

✔ Individualized Training Plan
✔ Daily Run Evaluation & Feedback
✔ 2x Weekly Email Check-Ins
✔ Weekly Phone or Video Call
✔ Daily Training Adjustments As Needed
✔ Race Day Prep & Goal Setting
✔ Individual Race Calendar Guidance
✔ Unlimited Text Messaging

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Testimonials

“Badlands Running is the ticket to success for aspiring distance runners of all levels. The coaches are all highly knowledgeable, patient, and supportive in their approach. They base their training schemes on scientific principles and always put the athlete's well-being first in their program. I can think of no better group of coaches to train a runner more effectively, while developing athletic consistency over time. I highly recommend them.”

— Scott Christensen,
USATF Lead Instructor

"I’m so satisfied with the Badlands team! Their work on providing a good workout routine for my own needs was exceptional, and their dedication to listen to my goals made me feel comfortable and energetic to keep with the program."

— Enrique Moises,
Hobby Runner

“The coaches at Badlands Running know how to produce phenomenal results through their ability to seamlessly meld the science and art of running with a focus on improving both physiological and mental components. They have consistently proven themselves through years of strong athlete development. If you are passionate about the sport and ready to take your running to the next level, join Badlands Running.”

— Rebekah Ricksecker,
JMU Distance Coach

“Badlands Running redefines your approach to training by fostering a holistic lifestyle buy-in. Built on the principle that consistency is key, it empowers you to dream big, because staying dedicated to the small details will take you farther than anything else.”

— Ryan Cleary,
NCAA D1 National Qualifier

“Badlands Running has been an integral part of my fitness journey. I went from huffing and puffing through a 5k to confidently completing my first half marathon several months later. Through it all my coach guided me with patient encouragement and expertise. He was able to suggest alternative workouts in the case of injury, and he kept me accountable to my goals while also remaining empathetic and understanding if I missed a target. I finally feel like I can call myself a runner thanks to Badlands Running!”

— Victoria Ricalde,
From 5k to Half Marathon

“I joined the Badlands Running team as I came off an injury in my marathon build. They helped me get back into shape for a 30-minute personal best! Great communication, really good insights, and training philosophy. I’m into my next marathon cycle and currently running faster than ever before. Couldn’t be happier with Badlands Running!”

— Luke Swearingen,
Amateur Marathoner

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